ProSiebenSat.1 Group is able to reach around 45 million TV households with its stations in its TV markets in the DACH region; at the end of 2018, the digital services managed by SevenOne Media GmbH, the ProSiebenSat.1 marketer, had a monthly reach of around 34 million unique users (above 16 years of age). In 2018, Studio71, ProSiebenSat.1 Group’s global digital studio, also achieved 9.2 billion video views per month on average through its web channels.

The distributed content contributes to pluralism and the diversity of information and helps shape the opinions of viewers and users. This is a huge privilege, but also places an important obligation on ProSiebenSat.1 Group because, as a media group, our reach means that we have a significant social and journalistic responsibility. We therefore endeavor to use our media offerings to focus on important ecological, societal and sociopolitical issues and to speak to young people in particular, thereby making a valuable contribution to society as a company (public value). We are committed to the free and democratic order as laid down in the Basic Law for the Federal Republic of Germany and give due consideration to the principles of editorial freedom and journalistic independence.

To ensure journalistic independence and comply with fundamental media regulations, the Group formulated guidelines which are binding for all of the Company’s program makers in Germany. The “Guidelines for Ensuring Journalistic Independence” specify the understanding of the journalistic principles set forth in the Press Code of the German Press Council. In accordance with internal guidelines, journalists and editors working for ProSiebenSat.1 Group must follow the International Federation of Journalists’ Principles on the Conduct of Journalists. According to these principles, they are essentially free to report as they see fit independently of social, economic or political interest groups. As a media company, political independence is of the utmost importance to us. Cash and non-cash donations to political parties are therefore forbidden unless the donation is approved by the Executive Board of ProSiebenSat.1 Media SE in advance. Generally, editorial content must not be influenced by private or commercial interests of third parties or by personal or economic interests of employees. At the same time, the journalists and editors are aware of their responsibility with regard to the dissemination of information and their contribution to shaping opinions.

Further information can be found under the following links.

Script Funding

The joint exposé funding pot of ProSiebenSat.1 TV Deutschland and the Association of German Scriptwriters (Verband deutscher Drehbuchautoren) is entering its fifth round and is looking for dark crime and thriller formats for SAT.1 in 2019. This year's call, which ran from March 1 to May 6, 2019, concentrated on material ideas for thrillers and dark crimes, which narratively serve the genres in an enthralling and audience-attracting way while keeping an eye on the mainstream orientation of SAT.1 fiction.

In 2018, the grant, which basically supports authors' ideas to develop feature films, television films, TV and web series, concentrated on new ideas for procedural series for the SAT.1 prime-time. The fourth invitation of the exposé fund ended with more than 150 submitted ideas. Eight projects were selected for further development. The aim of the funding is to financially equip the selected authors to give them tranquility and time to develop their own ideas.

ProSiebenSat.1 TV Deutschland and the Association of German Scriptwriters have agreed in their joint remuneration rules of June 3, 2014 to set up a substance development funding of yearly EUR 150,000 until 2019. Authors receive a total budget of EUR 450,000 for content development within a three years funding period. Part of the financial support is that ProSiebenSat.1 TV Deutschland reserves the right to offer first-time access to the materials developed. If there is no script contract, the authors can offer their developed content freely on the market.